Too Legitimate to Quit

On Misfits, Mentors & Dumbledore's Army (feat. Mel McSherry)

Launching a business takes gumption and a dream. Sustaining that business? Well, that requires patience, tenacity, support, and a rock-solid plan. How can we take our profitability seriously...
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FULL EPISODE: Supercharge Your Sales (Annie P. on Socially Latino)

It was a real pleasure to be on Mark Sarria's show Socially Latino. We talk about all things non-sleazy selling, reframe selling for hesitant sellers and argue about whether or not cereal counts...
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On Femininity, Permission & Megan Thee Stallion (feat. Rhonda Glynn)

Business is about risk - yet so many entrepreneurs cling to what is comfortable. The entrepreneurial mindset requires a lot of unlearning - of rules, standards, and restrictions. How can we push...
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FULL EPISODE: Is Marketing Manipulative? (Annie P. on Trust Cast)

I so loved this chat with Jacob Harmon all about how to restore trust in our sales processes - even if/especially if our clients weren't burned by us but by our competitors.
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FULL EPISODE: Empathetic Sales (Annie P. on Business Reflections!)

I absolutely loved sitting down with Meredith Matics, CMRS, CRCR of The Business Reflections podcast to discuss all things empathetic sales.
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On PR, Uniqueness & Collecting Vinyl (feat. Christa Chavez Martay)

Your competitors are loud - how can you hope to be heard above their noise? The tried and true strategy of Public Relations may be your secret weapon as more media attention shifts to small...
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On Video Marketing, Fear & Green Lantern (feat. Nick Bonitatibus)

Video marketing outperforms other methods time and time again - and yet, many small business owners remain camera shy. Why and at what cost?This week, Annie P. sits down with digital marketer...
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On Money, Expectations & Gossip Girl (feat. Kate Grayson)

  Most small business owners I know would rather have a root canal than dig into their financial information. Why is money - even our own money - so intimidating?This week, Kate Grayson,...
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On Persistence, Talent & Dave Matthews Band (feat. Bryce Conlan)

There are approximately 9 billion pieces of content about starting a small business - but sustaining that business? Not so much. What does it take to find your footing in your market, and how can...
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On Rejection, Validation & Musical Theatre (feat. Positively Penny)

As small business owners, our products and services are precious to us. We are eager to tell the whole world about them - but doing so means we must take risks. Does hearing "no" ever get...
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