Too Legitimate to Quit

On Money, Expectations & Gossip Girl (feat. Kate Grayson)

  Most small business owners I know would rather have a root canal than dig into their financial information. Why is money - even our own money - so intimidating?This week, Kate Grayson,...
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On Persistence, Talent & Dave Matthews Band (feat. Bryce Conlan)

There are approximately 9 billion pieces of content about starting a small business - but sustaining that business? Not so much. What does it take to find your footing in your market, and how can...
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On Rejection, Validation & Musical Theatre (feat. Positively Penny)

As small business owners, our products and services are precious to us. We are eager to tell the whole world about them - but doing so means we must take risks. Does hearing "no" ever get...
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On Authenticity, Drive & Ren & Stimpy (feat. Diann Wingert)

We hear so much about authenticity, transparency, and the need to stand out. But what does any of that actually mean - and how do you know if you're showing the right sides of...
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Fake Urgency: A Cautionary Tale

TRANSCRIPT:  So I thought I would pop on very quickly with a little bit of a quick fix mixed with a little bit of an Annie rant, all about how to create urgency, actual urgency, in your...
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Annie P. Answers: Do I Need to Offer a Guarantee?

TRANSCRIPT:  Hey there, it's Annie P. from The Non-Sleazy Sales Academy. And I am back with another question I love to be asked. Today's question is "Annie, do I need to offer a money back...
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Annie P. Answers: How long does my sales page need to be?

TRANSCRIPT: Hey there it's Annie P. Ruggles, from The Non-Sleazy Sales Academy. One of my favorite questions to be asked, which is a good thing, cause I'm asked it over and over and over, is...
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Annie P. Answers: When Should I Ask for a Testimonial? and How?

TRANSCRIPT: Hey pals, it's Annie P. Ruggles from the Non-Sleazy Sales Academy. And today, I have a special little trick for you. One complaint I hear from my do-gooders over and over and over is...
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Want to make money? Stop Apologizing!

*** STOP APOLOGIZING! *** Sit right down and I'll share a frightenin' tale about a sales call that would have shocked even the politest of clients (and one that I have permission to share)... I...
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"I need to talk to my husband first." - My Official Response

Why on Earth (other than laziness and greed) did it become common practice to push back on the "I need to talk to my spouse/partner/other decider first" objection? The Non-Sleazy Sales Academy and...
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