FULL EPISODE: Double Down on What Matters (Annie P. on Startup Renegades)

Do you listen to your advisors or your clients more? And what is the difference between a small business mindset versus a startup mindset? Episode #5 of the Startup Renegades podcast with Shauna Armitage features the sophisticatedly sassy Annie P. Ruggles, founder of The Non-Sleazy Sales Academy, who has helped hundreds of people through deep connections, lasting impressions, and friendlier transactions.

In this episode, Annie and Shauna address the “startup mindset” and the importance of being coachable while also knowing when to stick to your guns when it comes to non-negotiables for your company. Annie talks about the importance of scaling your business slow and steadily to avoid crashing and burning.

She also tells a story of a company that was on the show Shark Tank who was put in an interesting dilemma, accept the offer on the table that they came in hoping for and compromise on what makes them special, or leave with nothing but keep what they believe is the heart and soul of their business.