On Audio Branding, Archetypes & The Hero's Journey (feat. Dave Monk)

Who do your prospects and clients need you to be? What approach, tone, or style will most attract them? And what if you remove the visual aspects from your brand - relying solely on your voice to make your mark?

This week, Annie is joined by the marvelous Dave Monk, out of Perth, Western Australia. Dave is a podcasting expert, marketing strategist, and avid reader who shares how following The Hero's Journey (and knowing the boundaries of your archetype) can dramatically change your narrative.

*Parentpreneur advisory: this episode contains colorful language

 

 

"People are not gonna spend time with you if they don’t know who you are. Establish your voice and your purpose first."

"Your voice is strong enough."

"Your prospects love authenticity. Do not be scared of imperfection, you don’t have to be perfect, just polished and present."

This episode contains references to the following recommended reads:
The Hero and The Outlaw by Pearson and Mark
Heroes, Monsters, and Messiahs by Elizabeth Hirschman
Man and His Symbols by Carl G. Jung
and The Hero's Journey by Joseph Campbell