Too Legitimate to Quit

On Branding, Reinvention & Cafe Tropical (feat. Chelsie Tamms) - Schittsfest 2 of 2

What the heck is a brand anyway? How do you know yours is sending the right message out into the world? Too many small businesses struggle with finding the perfect fit - where cleverness, color,...
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On Writing, Self-Protection & Rose Apothecary (feat. Kelsey Hoff) - Schittsfest 1 of 2!

Small business owners can be so wildly sensitive about their writing. I certainly have been. We desperately want everything to come out exactly right every time - but don't trust our own skill....
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FULL EPISODE: How to Sell Services Online (Annie P. on Copy I.D. Podcast)

How can service providers sell services without the magic of being in person? What are the major mistakes service providers and copywriters alike make when it comes to sales? And, how often should...
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On Misfits, Mentors & Dumbledore's Army (feat. Mel McSherry)

Launching a business takes gumption and a dream. Sustaining that business? Well, that requires patience, tenacity, support, and a rock-solid plan. How can we take our profitability seriously...
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FULL EPISODE: Supercharge Your Sales (Annie P. on Socially Latino)

It was a real pleasure to be on Mark Sarria's show Socially Latino. We talk about all things non-sleazy selling, reframe selling for hesitant sellers and argue about whether or not cereal counts...
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On Femininity, Permission & Megan Thee Stallion (feat. Rhonda Glynn)

Business is about risk - yet so many entrepreneurs cling to what is comfortable. The entrepreneurial mindset requires a lot of unlearning - of rules, standards, and restrictions. How can we push...
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FULL EPISODE: Is Marketing Manipulative? (Annie P. on Trust Cast)

I so loved this chat with Jacob Harmon all about how to restore trust in our sales processes - even if/especially if our clients weren't burned by us but by our competitors.
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FULL EPISODE: Empathetic Sales (Annie P. on Business Reflections!)

I absolutely loved sitting down with Meredith Matics, CMRS, CRCR of The Business Reflections podcast to discuss all things empathetic sales.
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On PR, Uniqueness & Collecting Vinyl (feat. Christa Chavez Martay)

Your competitors are loud - how can you hope to be heard above their noise? The tried and true strategy of Public Relations may be your secret weapon as more media attention shifts to small...
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On Video Marketing, Fear & Green Lantern (feat. Nick Bonitatibus)

Video marketing outperforms other methods time and time again - and yet, many small business owners remain camera shy. Why and at what cost?This week, Annie P. sits down with digital marketer...
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