Too Legitimate to Quit

On Authenticity, Drive & Ren & Stimpy (feat. Diann Wingert)

We hear so much about authenticity, transparency, and the need to stand out. But what does any of that actually mean - and how do you know if you're showing the right sides of...
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Fake Urgency: A Cautionary Tale

TRANSCRIPT:  So I thought I would pop on very quickly with a little bit of a quick fix mixed with a little bit of an Annie rant, all about how to create urgency, actual urgency, in your...
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Annie P. Answers: Do I Need to Offer a Guarantee?

TRANSCRIPT:  Hey there, it's Annie P. from The Non-Sleazy Sales Academy. And I am back with another question I love to be asked. Today's question is "Annie, do I need to offer a money back...
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Annie P. Answers: How long does my sales page need to be?

TRANSCRIPT: Hey there it's Annie P. Ruggles, from The Non-Sleazy Sales Academy. One of my favorite questions to be asked, which is a good thing, cause I'm asked it over and over and over, is...
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Annie P. Answers: When Should I Ask for a Testimonial? and How?

TRANSCRIPT: Hey pals, it's Annie P. Ruggles from the Non-Sleazy Sales Academy. And today, I have a special little trick for you. One complaint I hear from my do-gooders over and over and over is...
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Want to make money? Stop Apologizing!

*** STOP APOLOGIZING! *** Sit right down and I'll share a frightenin' tale about a sales call that would have shocked even the politest of clients (and one that I have permission to share)... I...
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"I need to talk to my husband first." - My Official Response

Why on Earth (other than laziness and greed) did it become common practice to push back on the "I need to talk to my spouse/partner/other decider first" objection? The Non-Sleazy Sales Academy and...
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"You Charge for That? - My Official Response

Oh no! You have a tooth ache? Don't you dare go to an oral surgeon. BAH! I could pull your tooth out for free. I saw it done in a cartoon once - you just wrap some string around it and slam a door....
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The 15 Most Important Networking Tips in all of Time and Space*

*slight hyperbole, perhaps Force yourself not to talk to the people you came with. I'm sure they are lovely but they are shiny distractions from the ultimate goal - meeting NEW people. Turn...
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10 Pesky Assumptions That May Be Killing Your Growth

You undoubtedly have no fewer than 984,985,983 thoughts running through your head at all times. So many hats to wear, action items to finish, clients to delight. And, although I’d never...
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