You are so good at what you do.
You are terrible at asking
to get paid.
I see you, weary solopreneur. Everything is going to be fine.
You just haven’t been taught how to ask in a way that felt like you. Yet.
Welcome to the Strategy Cabaret. Leave your hustle culture at the door.
Not sure yet? Figure out exactly why your offer is not selling in about 5 minutes here.
THE THING WE ARE FIGHTING HERE:
Entrepreneurship is brutal enough without toxic bros and fake girlbosses hurling one-size-fits-all “shoulds” at you.
You have seen it way too many times: the sales bro who says crush it, close it, dominate. Or, the girlboss who says rise and grind, manifest and monetize, build your empire. It has nothing to do with gender really. Just same costumes jazzing up the same crappy message: who you naturally are is the problem to fix before success is allowed to happen.
NOPE! The tactics were wrong, not you.
Your empathy is not a liability.
Your ethics are not getting in the way.
Your refusal to manipulate people is not why your business is stuck.
Sleazy tactics are 100% optional from now on.
THREE STRESS-FREE PLACES TO START
All the flashy marketing in the world will not make you money if you do not turn around and ask. This is where you learn to do so without strain or shame.
LIVE SHOW - MAY 12th
Will This $ell?
Peanut Gallery $25 · Seller's Seat $125
Four founders pitch their offer live in front of a room full of opinionated, genuinely-rooting-for-you humans. Annie delivers an expert verdict after every single pitch. You walk away knowing exactly what is landing and what to fix. Yes, it is extremely fun. No, you do not need a Powerpoint.
WEEKLY - EVERY MONDAY
Make a Move Monday
From $100 a month · Month to month
Every Monday +small pods + maximum ten (fabulous) people. You show up, you ask for specific help, and Annie and your podmates tell you exactly what to do next with zero guessing and minimal spiraling. Every session opens with twenty minutes of celebrations because it’s how we know what’s working and stay motivated. You’ll leave with your next action item handled, or darn close to it.
FREE - START HERE
The Coach Who Would Not Sell
Free · Also on Amazon for 99¢
This is where it starts. Read this first. Everything else makes more sense after. A novella that follows a struggling coach through every sleazy tactic in the book — so you can learn what works by seeing what definitely does not. Equal parts entertainment and education. It comes with a handy dandy workbook to make implementation a snap!
ANNIEPRENEUR PRESENTS
You simply will not find interviews like these anywhere else.
A weekly strategy show for the boldly self-employed.
Part pep rally, part unlearning ritual, every episode a permission slip that actually works. Annie P. Ruggles has been making people laugh so hard they forget they are learning since 2011, and the strategies have been sneaking into their bones ever since.
250+ episodes and zero sand-in-the-laptop fantasies!
ABOUT ANNIE P. RUGGLES (she/her)
She will make you laugh… then she will make you ask.
Annie P. Ruggles has spent nearly two decades in the trenches with micro businesses — coaching, strategizing, showrunning, keynoting, writing, and occasionally cowbelling people into finally asking for what they are worth. She is a second-generation speaker, a conversion copywriter, the author of The Coach Who Would Not Sell, the host of Too Legitimate to Quit, and the founder of The Non-Sleazy® Sales Academy.
She read 138 sales books in one year to find a way to sell that did not make her skin crawl. She found it. Then she built a whole world around teaching it — through live shows, weekly coaching pods, a podcast, a novella, and a community of service-based founders who are done apologizing for being good at what they do.
Her clients do not just learn to sell. They learn to ask for the spotlight, the support, the sale, and the thing they have been waiting for permission to want.
WHAT HAPPENS WHEN YOU STOP HIDING