Nervous? Nauseated? Sales avoidant? Start here!

Annie Passanisi Ruggles, Founder + Dean

(You may know her as The Idea Doula.)

For almost a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small bizzes.  She's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.

Annie is the daughter of an award-winning motivational speaker and an always-ahead-of-his-time business strategist, and the granddaughter of a legendary used-car salesman, a perspicacious wordsmith, a singing waiter, and a cafeteria caterer with a raving fan base. (So clearly, she was literally born for this.)

She lives in Chicago with her hobbit husband (who is also in sales), her furkids, and her disdain for deep dish pizza.

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Don't let sales avoidance be the death of your dream!


Coaches! Consultants! Healers! There is an infinitely kinder way to sell - one completely in keeping with your ethics, integrity, values, and heart. No arm-twisting, begging, or emotionless scripts required.


Sales for Empaths - the only program of its kind- is available NOW for as little as $45/mo!

YES! I want to sell without hesitation, anxiety, or sleaze!

Love Letters from Annie P.'s Clients:

Get on Annie P.'s calendar!

There's absolutely no charge for your 1st chat.

Let's be Insta-friends! Follow/DM me @anniepreneur


Calling all coaches, consultants, healers or service providers (who also happen to be emotional sponges)...

This program is designed to help you use your empathic powers for good so you can make money and feel great simultaneously. Space is extremely limited, so, you know, check your email regularly and stuff.

I solemnly swear I will not SPAM you or sell your info. #nonsleazy