disarmingly friendly, surprisingly positive & genuinely valuable
next live show: May 12, 2026 12:30 - 2PM Central Time
You’ve got an offer… and absolutely no idea if it will land.
Will This Sell? is the live pitch event where an expert helps your offer click, a real crowd cheers you on, and you might just walk away with actual sales!
Come on down! Your audience is waiting.
90 minutes. No prep required. Walk away with answers you’ve been guessing at for months.
Do you have that“should have used my lifeline” feeling? Buzz in if you know this particular dread…
You lost a deal you were certain would close, and you can’t figure out why.
You explain what you do and watch people’s eyes do that polite glaze-over thing.
You asked your friends for feedback and got enthusiasm instead of critique…again.
You posted in an online community and got 14 contradictory opinions, zero useful direction, and a headache.
You have a sticky note on more than one surface that says “fix this later!” and it’s been there for quite some time.
Your list practically begged you for something - and then they didn’t buy it.
If so, you need to hop into the Seller’s Seat on Will This Sell?
Four sellers step into the spotlight. A live audience of fellow service providers responds like the opinionated, invested, genuinely-rooting-for-you crowd they are.
Annie P. Ruggles — founder of The Non-Sleazy Sales Academy and one of the sharpest eyes in the solopreneur space — delivers a real, expert market verdict after every single pitch.
And yes, it is extremely fun.
1 You pitch. 3-5 minutes. No slides required (but welcome!), no small talk, no “build rapport first.”
2 The audience responds. Written feedback and live verbal reactions happen simultaneously so the session stays tight and nothing gets lost in the shuffle.
3 Annie makes it land. She reads the room’s response, names what’s working, sharpens what isn’t, and helps you understand exactly how to close more of the right people. You’ll walk away with actionable expert input from someone who has spent 13+ years helping founders sell without the sleaze.
4 You close (optional but encouraged!). Make a live offer to the room right then and there. A discount, a freebie, a first step. Bask in your moment, you’ve earned it!
It’s basically a game show - so there’s totally a grand prize:
Your Offer Validation Report
Every seller receives one after the event. It includes:
Overall audience response summary: The full pictures, not just the highlights!
In-market vs. out-of-market feedback breakdown: Because not all feedback is created equal.
Top 3 things landing well: What’s working, named specifically
Top 3 things to refine: Actual, actionable direction, step-by-step
Annie’s full assessment: Save hundreds on consulting!
Recommendations for next steps: ‘Nuff said.
This is the part where you stop guessing & these are the answers you’ve been waiting for. You’ll walk away with a real document that tells you, in plain language, what’s landing, what needs work, and what to do about it.
At Will This Sell? your ideal clients become a live studio audience.
Every single person in the room is a fellow founder or solopreneur, a real potential buyer of someone’s offer, and ready and eager to pay attention.
Constructive criticism has never been so friendly or so focused. They might tear your pitch to shreds but they’ll be rooting for you, no matter what.
It’s shame-free, collaborative, and a genuinely good time!
Our Next Show: May 12th - 12:30 - 2PM Central
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Our Next Show: May 12th - 12:30 - 2PM Central 〰️
Pick your ticket for two ways to play!
$125
The Seller’s Seat
This is the expert verdict clients pay hundreds of dollars per hour for in private — delivered live, in front of a room rooting for you. Gamechanging feedback delivered without stress or shame!
♦ A 3-5 minute live pitch slot in front of 20+ peers and potential buyers
♦ Written feedback from every audience member (weighted by who’s in your target market)
♦ Live verbal feedback from the room
♦ A live expert market verdict from the host
♦ Full recording of your pitch segment to rewatch and learn from
♦ Your Offer Validation Report delivered after the event
♦ 3 complimentary tickets to bring your own hype squad
♦ The option to make a live offer to the room and close something
Only 4 seller seats are available per show — once they’re gone, they’re gone.
$25
Peanut Gallery Pass
You don’t have to be in the hot seat to walk away with something valuable. Watching someone else’s offer get sharpened live is one of the fastest ways to see what’s working — and what isn’t — in your own.
♦ 90 minutes of live expert commentary on pitching, selling, and what actually moves buyers
♦ Front-row access to 4 real pitches from fellow founders
♦ Early access to products and services, some with live discounts built right into the show
♦ The satisfaction of giving feedback that genuinely changes someone’s business trajectory
♦ A warm, smart room of service providers who are actively building something
♦ Priority access to future sessions and a discount for your own turn in The Seller’s Seat
Audience seats are limited. A smaller room makes the feedback better for everyone.
Our Next Show: May 12th - 12:30 - 2PM Central
〰️
Our Next Show: May 12th - 12:30 - 2PM Central 〰️
About Your Host, Annie P. Ruggles
Annie has seen what makes buyers quietly disappear. She has also seen what makes them stop scrolling, lean in, and say yes. Over 13+ years, she has worked with ask-avoidant, ethically-driven solopreneurs who are brilliant at what they do and wildly uncertain about how to sell it. She built The Non-Sleazy Sales Academy on one foundational belief: you do not have to compromise your values, your personality, or your dignity to make a sale. What you do have to do is get clear on your offer and learn to say what it does out loud.
Will This Sell? is designed to do exactly that. Annie watches your pitch, reads the room’s response, weighs the data, and delivers the kind of direct, empathetic, genuinely useful verdict that her clients pay hundreds of dollars an hour for in private. You’ll get it all live, in front of an audience that is actively rooting for you, for $125. Are you game?
Our Next Show: May 12th - 12:30 - 2PM Central
〰️
Our Next Show: May 12th - 12:30 - 2PM Central 〰️