Reopening After COVID: How Can My Small Business Survive? | Annie P. Ruggles - 1450
Featured on: The Sales Evangelist
May 24, 2021 | 29:43
Today on The Sales Evangelist, we’re joined by the Founder and Dean of The Non-Sleazy Sales Academy, Annie P. Ruggles. Annie has spent the last decade harnessing her Hulk-like disdain for hard sales and tacky self-promotion to help others sell their services without feeling slimy, queasy, or untrue to their ethics. And on today’s episode, she’ll explain how we can maneuver these tactics for sales in a post-COVID world.
How do I ensure that my business will succeed in a post-pandemic world?
- Change areas of your selling that aren’t right for your message and delivery. You no longer have the excuse of COVID to keep those bad habits.
- Consider the post-pandemic a clean slate to look at your selling procedures and identify where more education or skill is needed.
- We tend as small business owners to sell and manage our sales folks to sell to people exactly like us. Cast a wider net.
- Balance your emotional storytelling with the details and KPIs.
Annie P. Ruggles is a non-sleazy sales strategist and founder of The Non-Sleazy Sales Academy & Quirk Works Consulting. Learn more at anniepruggles.com.